There are over 31 million small businesses in the US, but few know how to build their brands.
Increasing brand awareness is essential for the success of a business; it involves making more people aware of it. The process of growing a brand today is much different than it was several years ago. Because of this, you must stay informed about the everchanging strategies if you want to compete.
Fortunately, you're in the right place. In this guide, you'll learn several things about growing a brand so you can start growing yours. No matter what your marketing budget is, you can find a strategy that works.
Here are 7 branding tips for your business.
1. Use Social Media
When it comes to increasing brand awareness, one of the best things you can do is use social media.
Today, social media has over 4.7 billion active users. By using the most popular platforms, such as Facebook, Twitter, Instagram, and TikTok, you can target most of them.
To find success on social media, you must determine who your target audience is. From there, create content that would interest them and post often. The more you post, the easier it'll be to attract your audience and build brand awareness.
2. Create a Blog
Aside from establishing yourself on social media, you should also create a blog on your website.
Many people enjoy blogs because they can get valuable information without spending money. If customers can get something for free, they'll feel more comfortable buying your products.
A blog is also a great way to advertise your products and services. For example, if you own a fitness store, you can write an article about the benefits of supplements. You can then attach links to your supplements within the post, allowing readers to quickly navigate to product pages.
3. Offer Promotional Products
Speaking of free things, consider creating promotional products for customers, which will give them a better idea of what you offer.
As mentioned, customers enjoy getting free stuff. While promotional products shouldn't be the best things you offer, they should provide some value to customers in the same way a blog does.
Some of the best promotional products are bags, shirts, writing utensils, and drinkware. When making them, include your business logo on them to remind customers about the brand.
It's best to have these products at all times to give them to customers when visiting your business. You can also give them away when going to an event, such as a parade.
4. Use Referral Marketing
Referral marketing is another effective strategy that involves promoting your brand through customer referrals.
To find success with referral marketing, you must incentivize customers to spread the word about your business. You can do this by providing referral codes to customers that give them a discount whenever someone else uses the code.
You can also host giveaways on social media that require people to tag others and share a post a certain number of times.
If you provide stellar products and services, customers will naturally recommend your business to others; however, referral marketing can help you maximize profits.
5. Partner with Influencers
While using social media is a strategy, one of your main focuses should be partnering with influencers.
When you partner with an influencer, you can share your brand directly with their audience. This is helpful when your audiences share similar interests or ages.
The best way to partner with an influencer is to get them to promote your product. If you own a beauty company, you can have them post a video of them applying makeup and showing your products.
The businesses that will benefit the most from influencer marketing are those that have younger customers. However, your results will vary depending on the platform.
For example, most people that use TikTok are between the ages of 10 and 19, and the largest age group on Twitter is 18 to 29. Because of this, look for influencers that use various platforms to spread your brand as much as possible.
6. Invest In SEO
No matter what kind of business you have, you must invest in SEO (search engine optimization) to grow your brand.
SEO involves using various strategies to make a website appear in search results. Some of the most common ones include using special keywords, providing valuable content, and making the website accessible.
As you invest in SEO, you'll notice an increase in visitors to your website. Using the other strategies we've mentioned, you can retain and convince them to buy your products.
7. Provide Good Customer Service
The last tip we'll give you is to provide good customer service.
The key to good customer service is to ensure customers are happy with your service. If your customers are happy, they'll be more likely to recommend your business to others.
Make your products affordable, offer discounts often, and request feedback. If customers think your services could be better, come up with ways to improve.
You can also implement something like a loyalty program with referrals to encourage customers to continue using your services. Look into several loyalty marketing solutions, then decide which one best suits your brand.
Increasing Brand Awareness Is That Simple
Now that you've read this article, you can start building a brand. All you must do is take advantage of these marketing strategies, so think about your audience and the things they like. From there, you can decide which strategies will be the most effective for increasing brand awareness.
For more marketing and business advice, take a look at our other articles!